Memorable stories. Measurable results. Your story deserves big ideas with attention to the smallest details.
Marriott Rewards® wanted a fresh approach for their most popular points-earning campaign. MegaBonus, Starring You made members the hero of their own travel adventure, "now playing worldwide." The campaign made a splash in print, digital and social media, in addition to increasing YOY revenue.
The landing page evoked the experience
Digital ads were inspiring and direct
The print piece launched the journey
Social media ads sparked a sense of adventure
The photo contest saw record engagement
Marriott Rewards offers Elite members personalized ways to remember their special benefits. I've helped the annual brochures evolve over the years to this year's simple, sleek presentation.
The cover is bold, inspiring and inviting
Short, simple copy catches the eye
Benefits are clear at a glance
A legendary brand has an extraordinary story to tell. This invitation for The Ritz-Carlton® draws the traveler into timeless experiences offering unforgettable rewards.
An evocative opening
An elegant invitation
An irresistible proposal
When the Economist Intelligence Unit created the Global Shopping Index, I had the pleasure of handling content strategy for the data functionality and writing vignettes on the trendiest places to spend.
Dynamic content personalizes the experience
City snapshots draw the reader in
When Marriott Rewards and United® MileagePlus® teamed up to create RewardsPlus, there were twice the benefits to enjoy — and to be presented clearly and concisely. This simple approach tells the story across print and digital channels. In addition to crafting the voice of the co-brand, I created copy for GetRewardsPlus.com, the accompanying video, and integrated digital and print promotions helping the partnership garner substantial revenue.
The print ad shows rewards across the journey
The website provides a fast path to luxury
The brochure showcases flights and nights
New Brand Voice
Booz Allen wanted to set its new aerospace consulting division apart. I proposed a theme evoking an airplane's ascent above the haze and a tone conveying the serenity of a strategic perspective.
Clients want expertise to set the course ...
... and assurance for the journey
New Member Campaign
Marriott Rewards wanted to discover the most effective way to attract new members online, so I wrote headlines for multiple approaches. Using data from each test to inform the next, we refined the messages to get the highest engagement from audiences worldwide.
Be brief. Be read.
A few words can say worlds. Here are a few ways I've made a brand message short enough to be remembered a long time.
The client loved these headlines so much they printed and distributed them worldwide
A lovely photo and evocative words make this web banner pop
This web feature makes the experience yours
The Nature Conservancy invited their most loyal supporters to enjoy private tours of breathtaking natural areas. This brochure conveyed the feeling of the experiences while adding personality to the practical details.